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There is one thing that a blogger cannot separate from him ever – writing. He has to write constantly till his blog is live because his writing has made him popular among people. Writing good posts consistently over a long period of time is not easy as people are expecting more out of you. Writing a good post requires some time but today, this post will help you in writing an article in 30 minutes flat time.

I assume that you have already done every bit of research and are ready with the facts and figures you will be using in the post. These things will not be collected during the course of the writing.

0 – 15 minutes just keep writing

You have an idea in your head and you need to pen in down. No editing and no reviews during the course of writing. Your first aim should be to write down what all you have in your head regarding this topic. Reviewing in between will create lot of chaos because it will make you forget some wonderful lines that you were about to put in between. Your mind will divert and you will not be able to write a wonderful post. But make sure you do not make any grammatical and spelling errors. Although MS Word will automatically correct you or notify you, it’s best you not commit them.

Next 5 minutes – Review your article, edit it and fine-tune it

Remove all the major and minor glitches. This is the part when you re read the article and see that the language is right or not. Can you shuffle some words to make it an interesting read? Can this line be eliminated because it does not fit the context of the article? Will some new words completely change the experience of reading?

Next 5 minutes – Images and figures

Actually, you can save these 5 minutes if you do not use tables, figures and images in your writing often. If you do, then it takes some time because you do not want to ruin what you have written because of some image that was not aligned properly. Give some time to correct the settings and make sure you check the post preview with those images. On my part, I use Windows Live Writer that is a WYSIWYG. This way I make sure that I never make mistakes that creep up while publishing.

Next 5 minutes – the Tits and Bits

For me, this is the most tedious part. This include deciding in which category you put the post, what are the tags that go with it and what keywords should be included to make it a smash hit among search engines. These might come last in this list but they are certainly not less important.

That’s it, 30 minutes (or even 25 minutes) and your next article is ready. Do try this strategy and share your views here.

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With the tonnage of hot tips and disinformation which oozes through the internet about marketing, anyone could be forgiven for thinking that internet marketing was incredibly easy. It isn’t. The internet is one huge discretionary audience, and if it doesn’t want to be there, then it won’t be there.  If you’re marketing computer support services, your information must have value to people seeking computer support services.

As a matter of fact, marketing on the internet is actually harder than conventional marketing. Getting attention is difficult enough, keeping it can be just as hard. In any commercial context, your core audience can be a hard target, and it’s a target you must hit.

Core audience targeting basics

Consider for a moment exactly why you look at anything on the internet. The main reason is that the things you look at have a level of value to you, right? Now also consider the fact that that just about all internet users simply ignore large numbers of advertisements every minute. In a few hours, the average internet user ignores several thousand advertisements.

There’s an extremely good reason for that. The human brain automatically and quite rightly edits out irrelevant information and anything deemed to be unnecessary, a waste of effort or obstructive. Most of the internet advertisements can reasonably described as being exactly that.

It’s quite common to see websites where the marketing of services is severely underdone. It’s quite obvious that the audience simply isn’t receiving information on these subjects. Even with a core audience, the business simply isn’t attracting customers.

Core audiences are even tougher. When looking for information, they’re not looking for anything but information, and they will be absolutely ruthless in disregarding anything which doesn’t meet their criteria. In the case of computer support, for instance, it’s quite possible to lose track of the core user group simply because something which is related to computer support doesn’t look like it’s related to computer support.

Have a look at these two headlines:

Tough calls for user backup systems

IT support – Tough calls for user backup systems

It’s pretty obvious which header relates to computer support, isn’t it? The first header could mean anything, but the second actually says IT support.

This formula also applies to articles and online materials generally. Content must clearly relate to core audience needs, and be clearly seen as useful, to engage users.

Core audience targeting development

The next stage in audience targeting is developmental and is based on the same fundamental principles, but expands the framework. For example, an issue related to computer support can be computer repairs. While the possible connections are obvious, these are two separate functions, and certainly not synonymous. For marketing purposes, if you’re running a computer support business, which includes computer repairs, you absolutely must ensure that your core audience gets the message that you provide both services.

Always remember that your core audience also needs access to additional information. Internal cross links can save you a lot of time and effort can do a lot to make sure that your core audience can always access the things they need to know to use your services or buy your products.

Your core audience is your business. Give them what they want and need, and they’ll give you the business you need.

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In this day and age of social networking, branding yourself and your product, company, or service is extremely important. After all, information about your brand can spread like wildfire across the countless social networks, so it makes sense that you would want to take advantage of a medium like that.

Unfortunately, bad press can just as quickly spread throughout the internet, thus negatively affecting your brand. Consider the PR nightmare that BP endured when someone started the fake account @BPGlobalPR Even if your brand is infinitesimally smaller than that of BP’s, you should still be wary of bad press.

So how can you avoid bad press on social networks and online?

Well, first you have to control your brand. This means purchasing domains related to your brand before someone else can. You should register accounts with Twitter, Facebook, and other social networks and link them together. The key here is to make the move first. If you control the domain name, you have the advantage in controlling your brand, even if you don’t yet have a website up. BP’s public relations team would have benefitted from trying to register many iterations of BP on Twitter, simply to keep those possibilities out of the hands of others; of course, they never expected that to happen, and so now find themselves a case-study regarding managing one’s brand.

Secondly, you have to act on that advantage. Create a base that controls your brand, and from that base link out to the other pages you have on Twitter and Facebook. If you have a central focus that ultimately defines your brand, you can use that central focus to help you decide how else you will present your brand in other social networks.  Consider the example of Judith Griggs and Cooks Source, a New England cooking magazine, which was recently embroiled in a plagiarism scandal that eventually cost them the majority of their advertising revenue, thus forcing them to close down. Griggs’ first mistake, aside from failing to immediately apologize, was failing to understand how the internet worked: she didn’t have an active website, and she failed to understand how to moderate her Facebook page. She ultimately lost control of her brand.

Finally, you have to always be vigilant regarding your brand name and move to immediately respond to potential damage to your brand. This means saving searches within Twitter regarding your brand name and constantly checking search results. Likewise, you should set up a Google Alerts notification that will email you whenever your brand appears anywhere on the internet. That way you can stay up-to-date regarding what’s being said about you and your company.

Of course, how you respond to a public relations nightmare is just as important; in fact, its so important that it probably needs a post of its own. How would you respond to bad press regarding you or your brand?

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Related posts:

• How To Flip Your Brand With the Social Revolution

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It’s time to declare the winners for the guest blogging contest that was started in Nov 20, 2010. I accepted guest posts from bloggers in the date range from 20th Nov to 05th Jan 2011 and I gave 5 more days to all bloggers to gather extra votes on their guest posts. I received 26 guest posts in total from 25 bloggers during the contest period. I calculated the votes against each guest post on 11th Jan 2011 and today I’m going to declare all three winners for guest blog contest that help me add lots of valuable content on my blog in the form of guest posts from variety of bloggers.

Sponsors and Prizes

As you all know, this contest will have three winners, first winner is going to get $250, second winner $136 and third winner $75 cash into their paypal accounts. And here is the list of all sponsors without whom support, I would not have been able to give such huge cash prize in cash to the contest winners:

$100 via Paypal from MyBlogGuest
$100 via Paypal from SEO Web Directory
$50 via Paypal from Make Money Online
$36 via Paypal from Make Money Blogging
$25 via Paypal from Making Money Online
$25 via Paypal from Making Money Blogging
$25 via Paypal from Make Money Online
$25 via Paypal from Professional SEO consultants
$25 via Paypal from Kennewick Homes
$25 via Paypal from Serradinho.com
$25 via Paypal from Canadian Credit Cards

Points Calculation

As you all know, bloggers were allowed to send as many as guest posts they like during the guest blogging contest. And their points were supposed to be calculated on the basis of their total guest post submissions. So bloggers who had submitted more than one guest post have higher chance of winning this contest. But bloggers with even single post can be a winner if he was lucky enough to get response on his/her guest post in the form of comments and votes from SFM blog readers. So here is the list of bloggers with their guest posts count, and total points earned against their guest posts:

Note: Points earned by the end of 10th Jan 2011 are included only as I had promised earlier. Here is the winners points breakup:

kirapermunian – New Google Algorithms: Contextual Links and Local Search Results
5 points (guest post published) + 2 points (comments) + 5 points (Retweets) + 20 points (Facebook Share) = 32 points

dare05 – Is Experimenting LIKE MAD the Key to Making Money Online?

Web Analytics: How to Identify Useful vs. Useless Metrics

First Guest Post – 5 points (guest post published) + 1 points (comments) + 1 point (Retweets) + 12 points (Digg) = 19 points
Second Guest Post – 5 points (guest post published) + 2 points (comments) + 1 point (Retweets) = 8 points

Total points dare05 19 + 8 = 27

satrap – Why You Too Can Make Money Writing Online
5 points (guest post published) + 1 point (comments) + 9 points (Retweets) = 15 points

Contest Winners

Without wasting too much of your time, I’m declaring the contest winners. kirapermunian with 32 points leads the guest blogging contest point table and thus wins the first prize of $250. dare05 with 27 points is on second position and thus gets $136 in cash. satrap with 15 points is on third position in the point’s table and will be getting $75 cash via paypal into their accounts. Congrats to all three winners for winning this guest blogging contest. A big thank to all guest bloggers who gave their valuable time to be part of this contest.

I’m going to contact all three contest winners on their email accounts to send congratulation mail and for collecting their paypal account details. Winners can also contact me on my email id webmaster@scopeformoney.com to send their paypal account details.

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Vladimir Prelovac, the owner of Prelovac.com, popularly known for his SEO and development of WordPress related plugins has released SEO Smart Links, a premium plugin for WordPress blogs. The main motive behind creation of SEO Smart Links plugin is simply to make it easy for WordPress bloggers to interlink their blog contents automatically in a SEO friendly format. This plugin is quite useful for small, medium as well as big websites operated around WordPress.

Automatic interlinking of your contents on WordPress blog in a customized fashion allows you pass on page rank, traffic and search engine rankings to your own as well as popular websites and blogs you want to link to. Another benefit that you will get with Smart SEO Links plugin is easy installation of affiliate links in your current and future contents.

How SEO Smart Links Plugin Operates

This plugin will automatically add links around the keywords you set for your posts, category and tag pages. You can specify the maximum number of links that this plugin should add on a given page. You can also link out to more than one page for a particular keyword using this plugin specially created to help you with doing interlinking of content in a SEO friendly manner and thus will help you increase your website rankings in search engines and also lower down your blog bounce rate to some extent.

Here is a video describing how SEO Smart Links Plugin actually works:

Pricing Model for SEO Smart Links Plugin with Discount Coupon

This plugin will suit to most of WordPress bloggers keeping in mind the flexibility Vladimir has provided in its price. And you will get 10% discount when you purchase this premium plugin using scope10 as discount code. So here is the pricing model specially created for SFM Blog Reader with use of scope10 discount coupon:

License Type         Normal Price               After Discount
Personal                        $79                             $69
Professional                   $149                            $134.10
Business                       $299                            $269.10

You will have license for this premium WordPress plugin by paying the above price for lifetime, will get lifetime updates and also upgrade to higher version quite easily.

Click here to know more in detail about Smart SEO Links plugin.

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Google Image Search is one of the most efficient ways to drive more traffic and more leads to your website. For many companies, they get their boundaries from the most used advertising channels like Google main search and other high-traffic websites; this is also the reason why some of them boost traffic through social networking sites.

But there’s really one comparatively easy approach to get significant traffic to your site, and that is through Google Image search. Like any web page you have optimized, there are certain techniques you can do to increase the ranking of the images on your websites. It’s with hard work in optimizing images that most webmasters at a halt can’t be concerned.

1. Use the Appropriate Images

It is very important to use appropriate and related images for your content. Webmasters, SEO Specialists, and website owners know this thing and the worth of using the appropriate image for your website content. It attracts the visitors while adding beauty and dimension to your content. This way also enables readers to appreciate your webpage doubly.

In addition to that thing, many pack up to use images for search engine optimization reasons where in fact it is a good way to drive both back links and traffic. There are two things you could do, you can upload your own photos or sometimes you don’t need to upload your own pictures. You can just search in the web using Google Search to find good photos, just make sure you’re permitted to use it. In the end you’ll find it really a good idea for content relevance.

2. Optimize Images for Faster Web

If you are really serious to top in Google image search, you must consider the speed of your website as speed matters to Google, that’s the trend. How to speed up your website? Craft fast loading images on your web page. You can do this through optimizing images manipulating its sizes. I recommend you to use compression of images to light up your sites’ load. Use Google WebP for optimized conversion.

3. Proper Naming and Usage of Image Keywords

Proper naming and proper use of keywords for your images are crucial in any search engine optimization endeavor. Photos, videos, audios, and other digital assets would only be relevant if it named properly. It is really an advantage if you use keywords cleverly for your images. Use a keyword names to your images. It’s not too late for this part; rename images having names like “Image0000.jpg” as the image file name is not helpful. Follow this very simple step and your website will come a long way in image search engines.

4. Apply Relevant Descriptive Text

Search engines cannot read digital files and it only use descriptions, file names, robot.txt, captions, tags and other surrounding texts as references. So for you to optimize your images, you have to make proper descriptive text. Take advantage of this attribute by adding relevant keywords on the descriptive text, robot texts, anchor text, captions and some other tags. Don’t forget that anchor text is one of the most significant elements to optimize your image efficiently to ensure the top rank.

Use these four applicable and attainable guiding principles and you’ll see your website in the top position in image search.

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