The SEO industry has exploded in recent years, with more and more people jumping on the bandwagon to try and promote their products and services through search engines. If you’re new to the SEO industry and trying to do things yourself, it can be a little bit daunting at first. Fortunately, we’ve put together our top 5 basic SEO tips.
1. Title tags
Perhaps the most important on-page SEO aspect is what sits between your title/title tags. You should be careful to limit this to 64-70 characters at the most (any more and Google will ignore it or cut it off) and be sure to prioritise your main keywords at the start of your title tag.
2. Create a sitemap
A sitemap will help Google create an index of all the pages on your site and crawl them effectively, rather than having to follow links. You should create an HTML and an XML sitemap. If you don’t feel confident using XML, a simple text file sitemap will work fine. You should register these with Google’s Webmaster Console and keep an eye on the indexing.
3. Keyword-rich linking
When creating links to other pages on your website, ensure they are keyword-rich. Whatever the anchor text of your link is, that’s what Google will associate the target page with. Use this to your advantage and create natural, keyword-rich anchor text to use when linking within your website.
Google’s algorithm is heavily weighted towards backlinks. Every link that points in to your site is a vote of confidence, with on-topic and high-authority links counting for far more than minor, off-topic links. You should spend a great deal of your time on your linkbuilding strategy to ensure long-term Google success.
5. Content is King.
Ensure your site is kept up to date with relevant, interesting content which enables Google to see that your website is alive and growing all the time. Keep the content on-focus in terms of SEO and ensure it is relevant and interesting for users so that they feel compelled to link to it and give you even more SEO benefit.